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How PR Pros Are Using Social Media for Real Results

March. 18. 2010.

How PR Pros Are Using Social Media for Real Results

written by Christina Warren

What did I learn?

I learned the tools that PR pros use to measure the success of their endeavors:

  1. Social Media is important in Business-to-Business PR
  2. Use Social Media to Drive Authenticity
  3. Build Brand Loyalty
  4. Tools of the Trade
  5. Common Threads

Tools of the trade such as photos are a very important thing. People like to see what they are reading, buying, or joining come to life in the form of media. Be it a photo, video clip, or music clip, it should attract them to stay on the page a little bit longer to learn more.

Warren says it best when she writes, “The most successful PR pros focus on creating active relationships and truly engaging with their customers (or constituents) to have a real conversation…It isn’t about just putting a PR pitch on Twitter or Facebook, it’s about using the platforms in ways that help clients to connect.”

What surprised me?

It surprised me to read “Especially for politicians, authenticity is an important part of PR.” On the more serious side, it surprised me to know that the junior U.S. Senator from Missouri uses Twitter, YouTube, and Tumblr to share information and to connect with others.

When referring to Brand Loyalty, Warren says that you should turn your audience or customers into fans. Give them  reason, other than your product, to fall in love with you. If you are a profit organization, then have sales. As a non-profit organization, you should appeal to your customers’/audiences’ emotions and heart. Recently, volunteer groups were giving away free Disney all-day passes for those that volunteered for a day at their organization.

What do I want to know more about?

I want to know the different types of success rates of more PR pros and their stories of how they started to actually be experts in social media. I would like to know more relevant PR pros like young fashion bloggers, photographers, musicians, and huge bloggers on the web today.

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