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How to Attract People to Your Blog

April. 30. 2010.

Blogging is increasingly become a means of online promotion, informing, and writing. The idea “Write they will come” does not work here. To have a regular set of people reading and interacting with your blog:

1. Write Posts That People Will Want To Read

  • If you write posts that people are actually going out of their way to read, they will return the favor by coming back to your blog regularly.
  • In Priya Shah’s article How to Build Traffic to Your Blog she says to, “Make your posts conversational, pithy and topical. Keep them short and stick to one topic per post.”

2. She also says to Ping The Blog Services

  • “There are a number of services designed specifically for tracking and connecting blogs. By sending a small ping to each service you let them know you’ve updated your blog so they can come check you out.”

2. Write often and regularly so that both readers and search engines visit your blog more often.

  • If I see a blog that has been last visited by its author a month ago, I won’t return to it. It should be evenly distributed.

3. Optimize Your Posts for Search Engines

  • Some people look up blogs on the Internet to see if there are blogs that will interest them. To make sure they find your blog using certain keywords, Shah says to:

* Make sure your blog URL contains the primary keyword you want to optimize for

* Use your primary keywords in the title of your post

* Use your secondary keywords in the body of your post

* Use your keywords in the anchor text of links in the body of your posts

4. Create Buzz About Your Blog

  • What makes it more special than all others? Why should I devote my time to reading it?
  • Is your blog highly controversial?
  • Do you have bumper stickers and the merchandise that will attract people to your blog’s URL and tagline?
  • Do you have a press release about something newsworthy that ties in with your blog topic.
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